Commissioned to create a series of illustrations to celebrate and promote a biking tour.
Main Tasks
Representations
The main requirement for these illustrations was to have it represent the people directly involved with the tour without, however, directly presenting them themselves.
Intercultural Elements
This tour was being done by a group of Canadian cyclists within Japan. As a result, it needed to represent both cultures authentically and resprectully.
Drafts and Concept Development
Main Outcomes
Print Ready Document
The main deliverables were a set of illustrations for use in print and digital mediums. The document was delivered in a print ready format.
Impact and Memorability
The illustrations were impactful throughout the tour, providing representation in the locations visited and people interacted with.
