Poster
Child

Developing AI systems into a Professional Standard

A critical exploration of the uses of AI within the field of Graphic Design

Main Tasks

Threat or a tool

Hearsay and misunderstanding of new technologies leaves most people trusting those who have strong opinions on it without verifying such things for themselves.

Beyond the Obvious

Beyond shallow representations and images are their further applications of AI that might be of use to graphic designers that might be overlooked due to the hype surrounding it?

New technologies have always been presented as methods to reducing the barrier of experience, regardless of the truth behind such claims

Main Outcomes

Designs and Products

Five high-resolution production ready A1 posters were created as a final result of this experience. The main elements of the posters were percipitated with AI as a tool of use, except for the logo and written copy.

Examples of Use

Approaching the application of AI from a number of different angles, pros and cons of use and inclusion within creative design were discovered.

Creativity Not Included

Ultimately AI can be used by graphic designers to facilitate the creation of designs. However by itself and without purpose these designs will be flawed and with little meaningful impact.