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A key aspect of these illustrations is that they needed to conform with Knifewear's established brand identity and appeal to their main target demographic. In order to facilitate this key research and inquiries were made to understand their main audience.

The designs used a combination of typographical, branding and illustrative elements that needed to be balanced while maintaining eye-catching compositions that stand out when used as digital or printed products.

Collaborating with various departments including the social media and marketing teams as well as the third party printers to deliver the needed documents properly formatted to required print specifications.